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Up Next with Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.

In today’s podcast Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, discusses how public relations should be built into every marketer’s communications and marketing strategy and how to make the most of your PR efforts.

Topics include:

How PR is evolving and how you should be using it.
How you (or your PR partners) should be crafting pitches.
What you should think about when interviewing potential PR partners.
How in-house communication and external PR teams should work together.

Considered a “visionary with a finger on the pulse of the industry” by PRWeek, Tiffany Guarnaccia is the Founder and CEO of Kite Hill PR and the Founder of Communications Week. Tiffany is a mother to her daughter, Lily, and resides in New York City.

Since founding Kite Hill PR, Tiffany has been recognized as one of PR News’ Women to Watch, a DMN Hall of Femme and PRWeek 40 Under 40 award winner. Under her leadership, Kite Hill PR has been recognized as one of the “Top Tech Specialist PR Agencies in NYC”, “Most Powerful PR Firms” and “The Best 50 PR Firms in America” by the Observer, a Best Place to Work by PR News and one of “America’s Best PR Agencies” by Forbes.

Before starting Kite Hill PR, Tiffany headed communications for The Huffington Post. Earlier in her career, she was at the center of the music industry’s most disruptive years as a PR director at LimeWire and eMusic.

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UN 220 – Tiffany Guarnaccia. PR & How To Work It.

June 23, 2022

Gabriella Mirabelli

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Jack Chen Of Loud-Hailer. COVID-19 & Contact Tracing.

COVID-19 is in the headlines again. Infection rates are growing exponentially. Even with a vaccine on the horizon, it will be some time before everyone is vaccinated and life can return to usual. In addition to mask wearing and social distancing, the critical way to support the economy is through a program of comprehensive testing and robust contact tracing.

Loud-Hailer is a technology company that was founded in 2014 to push the limits of Bluetooth technology to enhance real-life experiences. In April the company pivoted to leverage its technology in order to provide a cutting-edge contact and facility tracing solution.

Our Guest, Jack Chen, is the CEO and co-founder of Loud-Hailer. He and his team are working to get everyone safely back to work.